Posts Tagged ‘social media’
Okay, Digital Digerati. We’re in the Digital Era, so it just stands to reason that digital advertising platforms have seen exponential growth. Ten years ago, terms like “mobile marketing,” “social media” and “search engine marketing” would have brought mostly quizzical looks. Today digital ad buys are an integral part of any campaign media plan. (And don’t you know it: Mindpower does digital campaigns for our clients all of our livelong days …)
Below is a table from Marketing News, a (fine) publication from American Marketing Association. In 2010, digital marketing will represent 13 percent of all advertising spends. And that impressive figure is expected to climb higher than 20 percent in the span of just four years. The fact that “search marketing” is the largest percentage goes a long way toward explaining why Google is the all-controlling digital Voldemort that it is. (Company 2010 first quarter reported revenues were nearly $6.8 billion).
The Marketing News predictions below came from Forrester Research, a market research firm. Given the amount of new digital devices that continue to come online – Can you say “iPad”? – we’d be surprised if the digital percentage doesn’t go even higher.
| $ millions |
2010 |
2012 |
2014 |
| Mobile marketing |
$561 |
$950 |
$1,274 |
| Social media |
$935 |
$1,649 |
$3,113 |
| E-mail marketing |
$1,355 |
$1,676 |
$2,081 |
| Display advertising |
$8,395 |
$11,732 |
$16,900 |
| Search marketing |
$17,765 |
$24,299 |
$31,588 |
| Total |
$29,012 |
$40,306 |
$54,956 |
| % of all ad spends |
13 % |
17 % |
21 % |
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Posted by Jack Stenger on April 20, 2010 at 4:40 pm
Filed under: Brain Candy for Wealth
Tags: Digital marketing, social media
The vast majority of professionals worldwide are using social technologies for business purposes, according to an August 2009 survey by Mzinga and Babson Executive Education, but most are not measuring return on their investment.
Determining the success of your social media efforts can be a big investment in and of itself, but there are a few basic measures that cost next-to-nothing. Here are a few:
- Track the growth of your various social media channels
- Record your unique blog page views
- Count the number of Twitter followers
- Watch Facebook Fan Page interactions
- Track unique website visitors
- Analyze traffic generated by SEO, Facebook events, Twitter promotions, etc.
- Track leads and monitor leads by source (inbound web, email, trade shows, seminars, etc.)
Start there. While some of these measures won’t necessarily translate into a hard-core ROI or measure the business value generated, you’ll at least be doing something. You can’t manage what you don’t measure.
What measures are you using?
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Posted by Donna Bowling on October 8, 2009 at 4:11 pm
Filed under: Brain Candy for Health, Brain Candy for Wealth, Brain Candy for Wisdom, Ramblings
Tags: Measurement, ROI, social media
We came across a link on Mashable about a soon-to-be-published book about social media policies.
While the folks at Mashable have produced a number of their own articles and guidelines about social media policy, they’re still recommending you take a peek at what other organizations may be doing: A good resource is available from Chris Boudreaux, author of the upcoming book, “Social Media Governance.”
The soon-to-be-released book has a website where you can actually review the policies of 82 organizations from big-business to non-profits. You can even upload your institution or organization’s policies if you so choose.
Of particular interest to us were the policies of the types of organizations we serve: Higher-ed and healthcare.DePaul, Harvard Law, Cleveland Clinic and Mayo Clinic’s policies are currently included on Chris’ list.
Just curious?
- Do you have a social media policy?
- Who was responsible for creating the policy?
- Who should have been responsible for creating it?
- Can guidelines go too far?
Oh, here are links to a few of Mashables’s posts about Social Media Policy:
Happy policy-making.
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Posted by Donna Bowling on September 20, 2009 at 6:36 pm
Filed under: Brain Candy for Health, Brain Candy for Wisdom
Tags: Chris Boudreaux, Cleveland Clinic, Clinic, DePaul, mashable, Mayo, policy, social media, Social Media Governance, social media policy
You shouldn’t be afraid of twitter, but if you are, take a baby step internally with Yammer.
Yammer is a tool for making your organization more productive through the exchange of status updates and group messages.
You can use Yammer to:
- Stay connected with co-workers
- Start a discussion
- Share news, documents and links
- Ask or answer questions
- Create a group mailing list
- Look up a co-worker’s contact info
- Search for a topic
- See what’s popular and who’s influential
For now, Yammer is free for all users. Companies can pay for optional administrative tools, security features, and data ownership. The cost is $1 per employee per month, after a 30-day free trial period.
Have fun! Start yammering.
Dang. We’re never going to get any work done.
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Posted by Donna Bowling on February 27, 2009 at 1:00 am
Filed under: Brain Candy for Health, Brain Candy for Wealth, Brain Candy for Wisdom, Ramblings, Wish we'd thought of that!
Tags: mindpower, social media, twitter, Yammer
John Bell, of the Digital Influence Mapping Project, read my mind. I had been thinking about compiling a list of ways to participate in the inauguration via the web, and, voila, there is the list neatly compiled in my inbox this morning. Thanks, John!
John’s most recent update to his Digital Influence Mapping Project is called “A Social Media Inauguration”. So, in the spirit of information sharing, here are some of his recommendations for keeping up with all of the happenings:
- Check out CNN via their Facebook Partnership. Under “events” click on “Obama Inauguration on CNN.com Live with Facebook”. From here, you’ll be able to watch live video beginning 8am EST on Inauguration Day.
- Visit NPR.org for their Inauguration Report: Dispatches From Listeners. This one is pretty darn cool. NPR offers multiple options for their listeners to participate in the Inauguration Day excitement, including Twitter, YouTube, Flickr and via Text. All of these messages will be displayed on the the NPR website through an ongoing feed.
- Finally, you can follow the tweets from The News Hour with Jim Lehrer (PBS).
For John’s complete list, go here.
Happy Inauguration Day!
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Posted by Jenny Brower on January 19, 2009 at 4:36 pm
Filed under: One-minute Mindpower, Ramblings
Tags: CNN, Inauguration Day, NPR, social media
Well it looks like you can teach an old dog new tricks! So, here we go: the folks at Mindpower have made a commitment to join in the fun. It seems like everyone is blogging. Well, either they have a blog or are reporting on them. As a matter of fact (according to Technorati as of June 10, 2008) there are now over 112 million (and over 250 million pieces of tagged social media) blogs on the blogosphere.Are they a fad or will they revolutionize communication? Only time will tell, but we do know this, having a blog may not make or break you, but not having one is not good especially if your competition is out there blah blah bloggin’ and telling everyone how they are soooo much better than you. We’ll just wait and see what happens.
Want to check out the top 10 marketing related blogs of 2007-2008 give this a click.
Want to see what blogs Forbes thinks are good?
Blogging and podcasts have the power to change your efforts from mass casting to narrow casting. Are you in? Click comments and add your thoughts about all this.
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Posted by Butch on June 23, 2008 at 9:23 am
Filed under: Ramblings
Tags: blogging, marketing, mindpower, social media
