Mindpower’s Fun Friday Poll
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Posts Filed Under ‘Mindpower's Fun Friday Poll’
Mindpower’s Fun Friday Poll: Do you STAND-out or fit-in?
I typically try to avoid repurposing a post from someone else’s blog, but this morning the lesson is just too good to ignore.
From Seth Godin’s blog:
You won’t have any trouble at all finding someone who can tell you how to fit in.
They can tell you what to wear to that restaurant or this conference or that funeral. It’s not that difficult to figure out how to fit in. If fitting in is your goal, you should be sure to get great advice on how to do that.
Standing out, of course, is trickier. Stand out too much and you’re a jerk or a fool.
Clothing is not the point. You have this choice to make in everything you do, from your career to the words you use in a sales letter.
The point: choose.
Are you doing this to fit in or stand out?
After reading Seth’s blog, I opened my email. There was yet another reminder to stand out. To be amazing. (Mindpower was included on the inaugural Inc 5000 list of fastest-growing privately held companies, so we receive Inc’s Partner Newsletter profiling other stand-out (excuse the pun) companies.)
No Advertising. No Discounts. Just Amazing Beer.
It’s safe to say that few entrepreneurs pitch their product like this: “You probably won’t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory…”But those words appear on every bottle of Stone Brewing Co.’s Arrogant Bastard Ale. “Most companies approach their business by asking ‘What do customers want want?’, and then trying to do that,” says Stone Brewing CEO Greg Koch. “We don’t. We ask ‘What do we think qualifies as amazing?’ Then it all boils down to our ability to execute—and to being right.”
Koch and crew do seem to be getting it right. Since it was launched in 1996, Stone Brewing’s revenue has increased an average of 47% a year, hitting $26.1 million in 2007—enough growth to land the Escondido, California company at number 2,635 on last year’s Inc. 500|5000 list of the fastest growing companies in the U.S.
My question to you: Does your organization stand-out or fit-in?
Come on folks. Stop being emulative. You can stand-out and not look like a jerk. I promise.
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Mindpower’s Fun Friday Poll: ACC Basketball Tourney
Here we are in the middle of the ACC Basketball Championship. I had a great time attending yesterday even though my alma mater, Clemson lost to GA Tech. Thought it might be fun to see your predictions for which team will still be standing Sunday evening. So, who will it be? Go Vote!
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